La apuesta de Tailandia por Disneyland: cómo se está utilizando un parque temático para sanear una economía turística en crisis

Key Points

• Thailand is considering building a Disneyland in its Eastern Economic Corridor to revive its struggling tourism sector and justify major infrastructure investments.
• A Disney park is seen as a 'magnet project' that could generate demand for new transport and hospitality infrastructure, replacing earlier plans for casino resorts that were blocked politically.
• The government is exploring various models for the park, including licensing Disney's brand to local investors, and aims to attract higher-spending, family-oriented visitors.

Summary

Facing a significant decline in international tourist arrivals and revenue, Thailand is looking to build a Disneyland in its Eastern Economic Corridor as a way to create new demand and support large infrastructure projects such as a high-speed railway and a new airport. The government sees a Disney-branded theme park as a 'magnet project' that could draw tourists, airlines, and other investors to the region, especially after plans to legalize casinos fell through for political reasons. The proposed park would likely target families and higher-spending visitors, with the government considering both direct Disney investment and local licensing models.