La campaña de China contra Trip.com, por valor de 770 millones de dólares, tiene que ver en realidad con el poder de las plataformas

Key Points

• Trip.com Group was fined RMB 5.2 billion ($770 million) — including confiscated gains, a fine equal to 7.5% of 2025 Mainland China revenue, and a refund of withheld hotel deposits — for forcing hotels into exclusive, lowest-price deals in violation of China's Anti-Monopoly Law.
• The penalty follows years of regulatory friction and complaints from small operators, and reflects Trip.com's dominant ~56% share of China's hotel and travel GMV in 2024, far ahead of rival Tongcheng's ~15%.
• The case is part of Beijing's wider crackdown on 'involution' — excessive platform competition blamed for squeezing smaller merchants — and had already pressured Trip.com's financials, cutting Q2 revenue growth guidance to 3–8% from 17% in Q1.

Summary

China's State Administration for Market Regulation (SAMR) has fined Trip.com Group RMB 5.2 billion ($770 million) — the country's largest platform antitrust penalty since Alibaba's $2.6 billion fine in 2021 — for anti-monopoly violations. Regulators found that Trip.com used traffic allocation, platform rules and technical measures to force hotels into exclusive deals and "lowest price across the internet" arrangements. The penalty comprises RMB 1.66 billion in confiscated illegal gains, a RMB 3.52 billion fine (equal to 7.5% of 2025 Mainland China revenue), and a RMB 122 million refund of compulsorily withheld hotel security deposits. Trip.com said it would "fully comply" and adopt rectification measures. The probe, opened in January, followed years of regulatory friction and complaints from small operators, and comes as Trip.com's market dominance reached roughly 56% of China's hotel and travel GMV. Financial pressure was already visible, with Q2 revenue growth guidance slashed to 3–8% from 17% in Q1, which the company attributed partly to aligning with regulatory expectations. The case reflects Beijing's broader campaign against "involution," or self-defeating platform competition that squeezes smaller merchants.