Expedia Group Media Solutions Partner Content

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

In this Skift Global Forum presentation we hear from Monya Mandich, Expedia Vice President, Marketing, about the information and considerations that will drive travel decisions now and into the future. 

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

Airports and airline carriers should be equipped for an influx of competition in the air travel sector, much of it due to an increasing number of low-cost airlines and secondary airports. To be well-positioned, they should look for partners that have access to qualified audiences at scale.

A new study from Expedia Group Media Solutions explores how the world’s youngest generation is influencing family travel.

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

It’s not particularly shocking to learn that travelers combine their business and leisure travels, but it may be somewhat surprising to hear that this is still a rapidly growing phenomenon. Brands should take notice.