It's somewhat amusing that JetBlue states its mission is to "Inspire Humanity." As the airline's revenue initiatives highlight, JetBlue's latest mission actually is to win over skeptical shareholders and increase the bottom line.
With contradictory bills in the House and Senate, there's almost zero chance this bill will pass soon. But that doesn't mean the industry won't continue to come up with creative ways to advertise one cost while charging another.
The lure of bag fees may be too much for JetBlue to resist, but it would take a big brand hit if it decides to do so. Coupled with the airline's new business class service, many passengers will wonder if the JetBlue they loved is gone forever.
Extra fees are making airlines' profits healthier while keeping base fares low for consumers. They're on track to increase each year, which is becoming a good thing for the industry and flyers.
After a few quarters of slowed profit growth, outspoken O'Leary is stepping out of the spotlight and the airline is making major changes that will help it compete for business travelers in Europe.
Spirit Airlines is closely watched by the industry and successful initiatives will influence other carriers' actions. The only thing worse than being hated is being bankrupt.
Passengers will encounter hassles, not fees, the first time their bag extends beyond the new limit, but the move highlights airlines’ continual demands on passengers to maximize space.