Travel Brands Explained

We break down each of Marriott’s more than 30 hotel brands, highlighting key differentiators and market positioning.

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.

Hyatt has bounced back from the pandemic and then some. It looks set to continue its impressive financial performance throughout 2023. Here’s a rundown of each brand in the Hyatt portfolio.

Ennismore seeks to establish itself as the group to beat in lifestyle hotels and hospitality innovation. Here’s a rundown of its major brands.

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.

Choice Hotels continues to grow in the domestic market, with a particular focus on the midscale and upscale segments. It's likely to add more brands soon.

Best Western is unique in that it runs through a non-profit membership model. Here, we look at the member brands that form its portfolio.

We take a look at every member of the Star Alliance, the world’s first airline alliance.

As Asia begins to shake off Covid-19, the SkyTeam alliance will have recovery firmly in its sights.

Booking Holdings’ empire is one of the most valuable in the travel industry. We break down the six major brands that bring home the money.