Digital Travel Publishers Skip SEO for Social Buzz and Better Content
When Google is your rival, you have to stop focusing exclusively on what works for them and target your readers wherever you might find them.
Articles tagged “new york times”
New York Times Takes Its ’36 Hours’ Destination Series to the Travel Channel
Adding video to "36 Hours" series proved to be rewarding and the Times' partnership with the Travel Channel can only increase the series' exposure. It remains to be seen whether the duo can blow it out of the water.
Interview: Making the New York Times’ 52 Places to Go for 2015
We wait for this list just like everyone else, and really like the choice of Milan -- a real city, not a touristic terror -- as a top pick.
New York Times’ 36 Hours Series Adds Video to Bring Itineraries to Life
Like most travel media, the Times is building on its brand reputation to show readers authoritative, visual reporting of destinations still matters, in a time when any traveler who posts trip photos to Facebook or Instagram can sometimes help illustrate destinations just as vividly.
Who Is Spending Money on Travel Advertising This Fall
It's a good season at the high-end of travel advertising.
The four Canadian provinces vying to attract New Yorkers this summer, in print
Print full color ads still work in travel, though we wonder if the print NYT travel section is the best venue for catching the attention of New Yorkers, at least the young and active potential tourists these ads feature.