Articles tagged “OTAs”

What began as a German court case is rapidly becoming an effort by hotels across Europe to seek financial damages from Booking.com’s for two decades of pricing practices.

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is future-proofing hospitality at every touchpoint.

In the post-pandemic environment, volatility returns: not from viruses, but from economic headwinds and disruption of the current distribution landscape. In 2025, the winners will be those who adapt quickly to a more fragmented, tech-driven landscape.

Social media is no longer just inspiring travel, it’s where trips are being researched, priced, and booked. As platforms evolve into powerful sales channels, creators are becoming the new travel agents, short-form video is replacing static ads, and the booking journey is evolving into a low-friction social interaction.

We expect to see cautious guidance from hotels and online travel agencies amid economic uncertainty, with varying levels of resilience across sectors.

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

Sluggish recovery in the air distribution business, despite record travel demand, signals a disturbing trend for global distribution systems (GDSs). Without a one-size-fits-all strategy, GDSs should look again at their business models as airlines continue to push for direct bookings.

Travel loyalty programs have lost their spark. Banks and credit cards are seizing the opportunity and launching their own platforms.

MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in India’s rapidly evolving online travel market.

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites.