Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.
There's really no broad stroke definition for what an authentic travel experience is. It means different things in different places and travel brands need to consider what their definition is to avoid generalizing.
Massive impression figures from sponsored influencers that have millions of followers are impressive and easy to quantify, but measuring the efficacy of their visual content is harder but worth the effort.
Travelers want less human interaction with traditional airport processes but more culinary and cultural experiences to make their time in a terminal well spent. This isn't an easy equation to balance and Denver International Airport is one facility demonstrating it knows what the future holds for airports.