Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

South Africa’s Tourism Industry Confronts Worsening Electricity Outage Crisis

South Africa's hospitality and tourism industries have had to source alternative energy proactively. There appears to be no end to the country's ongoing energy crisis that cuts travel business profit margins and puts its digital nomad destination appeal at risk.

Selene Brophy | 3 years ago

Experiences

The Emergence of a New Chinese Traveler: A Skift Deep Dive

Sure, the world has missed Chinese tourists for far too long, but if you are a destination looking for that one elusive answer to what the new Chinese traveler will look like, we recommend you stop now.

Peden Doma Bhutia | 3 years ago

A mural of musician Prince in downtown Minneapolis.

Experiences

The Hard Business Case for Do-It-Yourself Tours in the Face of Generative AI

Self-guided audio tours that spit out generic facts about attractions or points of interest in a destination are at risk of becoming obsolete if they don't put in the work to differentiate through an emotive, storytelling experience. Why? Because generative AI is coming.

Selene Brophy | 3 years ago

Experiences

Niche Tours Building Direct Booking Tools

Few solutions exist to group niche experience and accommodations components together in a niche direct booking tool, especially for tours well off the beaten track — but that seems to be changing.

Selene Brophy | 3 years ago

Experiences

GetYourGuide Relaunches Originals With Homepage Refresh

Tours and activities online booking platform GetYourGuide has unveiled a fresh look on its homepage this week, and with it, a new series of Originals by GetYourGuide.

Selene Brophy | 3 years ago

Experiences

TUI Drives Loyalty Through New Connected Trip Tours

The promise of a "connected trip" has become like the buffering wheel on a lagging digital screen. But a soft launch of a new TUI Tours platform could be one to watch in the push for flexible, frictionless travel booking.

Selene Brophy | 3 years ago

Man on a bridge in Oberland, Switzerland.

Experiences

Viator Outperforms Tripadvisor Experiences in Bookings Growth

Viator is the star performer in the Tripadvisor portfolio, and after trying for a time to focus on the Tripadvisor experiences brand instead, it might be time that CEO Matt Goldberg went all in on the brand bringing in the money.

Selene Brophy | 3 years ago

Experiences

Nigeria’s Transcorp Hotels Returns to Profit and Plans Expansion

Nigeria’s Transcorp Hotels, one of Nigeria’s biggest hotel players, reported that it had returned to profit in 2022 after a rough pandemic.

Sean O'Neill | 3 years ago

Experiences

Restoring Happiness to the Travel Journey With Ancillary Services

No longer just a “nice to have,” ancillaries have become central to driving revenue for today’s airlines, hotels, cruises, and rail lines. But instead of adding more fees that travelers see as punitive — such as charging extra for carry-on bags — travel companies should focus on creating incredible add-on experiences that travelers are happy to pay for.

Plusgrade + Skift | 3 years ago

Tours Software Provider Trekksoft Takes Stake in Berlin Startup Giant Monkey

TrekkSoft, a Swiss Saas startup for tour and activity providers has added Giant Monkey, a Berlin-based producer of visitor management solutions, to its stable.

Selene Brophy | 3 years ago