Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

TripAdvisor Exec Accuses GetYourGuide of Fear-Mongering

TripAdvisor and Booking Holdings are seemingly playing nice and fair with the tours and activities companies for now, but what happens five years from now when competition gets more intense and extracting profits is more of a mandate? Will push come to shove?
Dennis Schaal |
Business Travel

Expedia CEO Admits Tours Business Is Underfunded

Expedia and Ctrip are the two large online travel companies that have so far not acquired a technology partner to foster the growth of their tours and activities' businesses. GetYourGuide argues that these tech/connectivity companies should remain independent, but how long will it be before some of these smaller companies get scooped up?
Dennis Schaal |
Experiences

Travel Advisors Promote Aboriginal Tourism in Australia

For travel advisors looking for alternatives to overcrowded traditional destinations, Australia’s unique aboriginal experiences could fit right in. The country’s indigenous culture is now being strongly promoted through the efforts of Tourism Australia, state tourism promoters, and savvy local operators.
Allan Leibowitz |
Experiences

Airbnb Expands Experiences Into Multiday Adventures

Give Airbnb credit for sticking to its blueprint by offering Airbnb Adventures in its own image, avoiding typical mainstream expeditions. Whether this will develop into a reliable service and big business for the homesharing company will be proven on Colorado cliffs and at Galapagos coffee farms.
Dennis Schaal |
Business Travel

A New Generation of Luxury in the English Countryside

There are a number of socioeconomic factors driving the investment and interest in refurbished luxury English countryside escapes, but the most basic is a driving desire from all involved to reconnect with sunlight, nature, and conscious meals in a comfortable setting.
Samantha Shankman |