Disney CEO Defends Park Pricing, Unveils New Tech and Plans 7 More Cruise Ships
Disney is spending $30 billion to expand its theme parks and cruise line in part to keep prices in check and avoid discounting.
Experiences
Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.
Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.
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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.
Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.
Funding Freeze on Fulbright Scholarships Leaves Students in Travel Limbo
As a result of an extended freeze on grants for study abroad programs, some students told Skift that they are feeling stranded and confused.
Q&A: How Sandals Resorts’ New Campaign Champions Caribbean Authenticity
By emphasizing its authentic roots, culture, and decades-long presence in the Caribbean, Sandals Resorts aims to remind travelers that it offers more than just luxury — it delivers an experience that is uniquely and unmistakably Caribbean.
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Airbnb Experiences: New Details Point to Direct Competition with Viator and GetYourGuide
Experiences has traditionally been a low-margin business so Airbnb was never going to make a go of it tethered to a niche offering. The challenge in going mainstream is to maintain some differentiation from rivals.
TUI to Launch New Experiences Aimed at Locals
The new deal with Fever is tapping into Generation Z and Millennials' preferences for experiences over material goods, and giving TUI a new opportunity for sales with locals.
Klook Raises $100 Million From Vitruvian to Fuel Travel Experience Sales
This investment from private equity firm Vitruvian Partners sets Klook up for further expansion in Asia Pacific.
Intrepid Travel Acquires Dutch Tour Operator, Its Biggest Acquisition Yet: Exclusive
Intrepid has embarked on a complex task of integrating a Dutch language brand. If it works in the Netherlands, that doesn't mean it would work in France. But the opportunity is huge.
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
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The Long Tail of Luxury Travel Rewards
Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.
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The Travel Industry Moments We’re Still Thinking About From 2024
From the trends that blindsided us to the cultural shifts we didn’t see coming — these are the travel moments (business or otherwise) that stayed with Skift staffers long after the suitcase was unpacked.