Experiences

By emphasizing its authentic roots, culture, and decades-long presence in the Caribbean, Sandals Resorts aims to remind travelers that it offers more than just luxury — it delivers an experience that is uniquely and unmistakably Caribbean.

Experiences has traditionally been a low-margin business so Airbnb was never going to make a go of it tethered to a niche offering. The challenge in going mainstream is to maintain some differentiation from rivals.

The new deal with Fever is tapping into Generation Z and Millennials' preferences for experiences over material goods, and giving TUI a new opportunity for sales with locals.

This investment from private equity firm Vitruvian Partners sets Klook up for further expansion in Asia Pacific.

Intrepid has embarked on a complex task of integrating a Dutch language brand. If it works in the Netherlands, that doesn't mean it would work in France. But the opportunity is huge.

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.

From the trends that blindsided us to the cultural shifts we didn’t see coming — these are the travel moments (business or otherwise) that stayed with Skift staffers long after the suitcase was unpacked.

Generative AI is transforming hospitality with personalized guest experiences, optimized workforce management, and operational efficiency. Through smart rooms, predictive maintenance, and AI-driven tools like chatbots, hotels are elevating service while supporting staff.

As the experience economy evolves the travel industry, brands are under pressure to meet rising expectations for activity-led bookings. In a fireside chat at Skift Global Forum East, Ross McAuley, MD advisor and director general of Play Qiddiya City DMMO, pulled back the curtain on how play serves as a bridge between destinations and travelers in this new reality.