Experiences

Generative AI is transforming hospitality with personalized guest experiences, optimized workforce management, and operational efficiency. Through smart rooms, predictive maintenance, and AI-driven tools like chatbots, hotels are elevating service while supporting staff.

As the experience economy evolves the travel industry, brands are under pressure to meet rising expectations for activity-led bookings. In a fireside chat at Skift Global Forum East, Ross McAuley, MD advisor and director general of Play Qiddiya City DMMO, pulled back the curtain on how play serves as a bridge between destinations and travelers in this new reality.

The luxury travel sector is shifting towards deeper cultural engagement and authenticity. AlUla is carving out its niche in the industry by offering travelers exclusive access to one of the world's most ancient civilizations.

When everything can be clicked, streamed or viewed online, it's the in-real-life-only moments that travelers now crave. From mega concerts to meteor showers, these events will be the driving force in travel in 2025. It’s the age of Live Tourism.

Play is essential to human well-being, and travelers, especially younger ones, are increasingly likely to plan trips around sports, music, and other entertainment and cultural events. As a result, providing opportunities for play is becoming essential for travel companies and destinations as the centerpiece of their growth, development, and marketing strategies.

Travel’s little hiccups are no match for today’s smarter trip protection. With proactive perks and seamless support, travel brands are turning disruptions into moments of care and convenience.

In this video from Skift Aviation Forum 2024, Amy Bernard of American Express Travel discusses how the rising demand for premium experiences, personalized amenities, and best-in-class service is driving innovation in Centurion Lounges across airports globally.

Travelers are increasingly prioritizing authentic experiences over cookie-cutter luxury travel. Choice Hotels has relaunched Radisson Individuals to cater to this demand with accommodations that fuse local elements with upper upscale amenities.

Today's podcast looks at live tourism, Southwest's positive outlook, and Boeing's setback.

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.