Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Hotels Embrace the Shift Toward Cultural Experiences

Today’s travelers seek out cultural experiences, often choosing destinations that spark their curiosity. Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic cultural immersion.
The Ascott Limited + Skift |
Sponsored
Experiences

Why Travel Planning With Friends and Family Starts With Snapchat

As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.
Snapchat + Skift |
Sponsored
Experiences

Q&A: The Path to Scale for Events and Experiences

The global marketplace for travel experiences offers a more than $1 trillion opportunity, but the customer journey is still disjointed and cumbersome. Tours, experiences, and transportation operators can increase revenue and simplify their operations by scaling a holistic offering from end to end through a single platform.
Anchor Operating System + Skift |
Sponsored