Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.
Where one Wingstop goes, another will follow. The company is employing a familiar real estate strategy to further solidify its dominance in the chain's most successful U.S. markets.
Fortressing is a smart way for Domino's to grow its store footprint and shorten delivery times, but at the same time it puts a lot of pressure on franchisees to find territory to build.