Hotel News

Environmental and socially responsible initiatives aren't just effective at cutting costs and reducing waste. Increasingly sophisticated guests are now making decisions based on the consciousness and actions of brands.

Although expensive, creating a real-life activity for consumers to interact with builds brand awareness off and online.

The select-service business model must deliver a quality product at an affordable cost so La Quinta listens closely to give customers exactly what they want, without going one step - or dollar - beyond.

Understand the current state of conventions, what organizations are doing to improve and innovate them, and what the future brings for these large meetings and events. Get the report.

With its new Content Studio initiative, Marriott is serious about building relationships with content.

Hotels say they're supportive of graduate education and offer tuition benefits for employees, but not having a head count of how many hold advanced degrees says something about how they actually track professional development. Ultimately, like most other industries, seniority is the biggest factor for climbing the ladder.

Four Seasons is at the beginning of its most ambitious growth period yet, and it's looking to both human touch and technology to improve how it delivers a luxury guest experience.

Social marketing is as much about building a brand as about selling an actual product. Four Seasons' current campaign is putting its properties on the bucket lists of thousands of health-minded travelers.

Not that HomeAway isn't above doing these sorts of things, but Airbnb's lobbyists sure were adept at getting a seat at the table in San Francisco.

Are hotels really confused about TripAdvisor Instant Booking? That's hard to believe when talking about major chains. Instead, perhaps hotels aren't eager to make the powerful TripAdvisor even more mighty.