Best Western has overcome its brand reputation in recent years to be recognized for its international foot print as well as innovation online and within properties.
"Customers expect technology to be embedded before, during, and after their stay. They’re not going to thank you for it, they expect it. In the end, technology is not our business."
Marriott shows its lighter side with a new campaign attempting to inject humor, energy and sex appeal into the select service hotel market to attract a broader Millennial customer base.
It's great to see employees getting involved and showing community spirit around their brand. Marriott could also make the campaign more easily accessible and visible than it currently is on its site.
In this transaction, Pegasus Solutions unloads a struggling reservations business to a private equity firm, and a smaller Pegasus Solutions, still facing lots of issues, lives to fight another day.
The Canopy by Hilton brand is designed around the "local authentic travel experience," but just how local and authentic will be a central challange for the design collaboration between Hilton and the owners.
The success of the sharing economy demonstrates that there is a market for hotel brands that cater to travelers who need to spend a longer time in a destination but demand fewer frills.
Despite some differentiation, Only Apartments faces a daunting task of standing out in new markets where some of its competitors are advertising on TV and have so much money to burn. If it can scale up by using channel managers, so can everyone else.