Courtyard by Marriott Lures Millennials with Wine, Dance and … Dogsleds?
Photo Credit: Socializing over drinks is a primary theme of Courtyard by Marriott's new lifestyle-oriented website. Marriott Hotels
Skift Take
Marriott shows its lighter side with a new campaign attempting to inject humor, energy and sex appeal into the select service hotel market to attract a broader Millennial customer base.
On the homepage of the newly redesigned Courtyard by Marriott website, the full-screen slideshow shows a barefoot girl alone in bed with her laptop, a girl drinking wine with a handsome guy, another girl drinking wine with another handsome guy, and a girl drinking craft beer with two handsome guys.
Clearly, the visuals suggest, if you’re a young Millennial woman traveling on business, this is the happening place to be. It's a hotel experience where you can be as alone or connected as you wish, with a bartender and nattily dressed dude seemingly never too far away.
With no one over the age of 35 pictured throughout the website, Courtyard by Marriott is bearing down hard on the Millennial market with its new “Make Room for a Little Fun” campaign launched this month.
The message: When you’re working on the road alone and c
