Free Reports

Skift Research Report: The State of Corporate T&E 2021

This new report includes the results of a survey distributed to several hundred business travelers and travel managers around the world in mid-2020, is synthesized with additional interviews from business travel industry leaders and a roundup of the latest sector news to provide an assessment of how business travel will evolve in the years ahead.
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Skift Trend Report: Co-Op Marketing For Destinations

In the following report, Skift and Sojern examine how Covid-19 has impacted destination promotion and co-op marketing in 2020. Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, the report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid.
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The 2020 Digital Transformation Report

Analysis from a survey of close to 1,000 executives in the travel and hospitality industry on their attitudes related to digital transformation Exploration of how different travel and hospitality brands…

Skift Report: A Data-Driven Look at Hospitality’s Recovery

The Covid-19 crisis is creating an unprecedented challenge for the hotel industry. Despite the challenges, there's also a growing feeling of resolve emerging from executives, employees and stakeholders: what steps will those in the industry need to take to place it on the path to recovery?
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Skift Trend Report: Five Hotel Loyalty Trends for 2020

Designing a loyalty program solely focused on collecting huge numbers of points is no longer enough. In order for loyalty to deliver results in today’s rapidly changing hospitality sector, owners and operators need to reassess why they operate a loyalty program in the first place.

Skift Trend Report: The Bright Future of Meetings And Events in Thailand

The meetings, incentives, conferences, and exhibitions (MICE) industry in Thailand is stronger now than ever before and is expected to continue growing. Today, Bangkok is one of Asia’s most exciting cities and a major business hub for the region, especially after hosting the ASEAN summit in 2019.
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Skift Trend Report: Weddings in a Digitally Native World – What Hotels and Special Event Venues Need to Know

The way that soon-to-be brides and grooms plan their weddings has undergone a digital transformation. Thanks to the emergence of search and the online availability of information, venues must engage with new tools to best express the essential part they can play in a couple’s special day — and maintain a competitive edge in this shifting industry.
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