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The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.

Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.

The Skift Data and AI Summit returns to New York City on June 3, 2026, bringing together travel industry leaders, technology innovators, and data experts to explore how artificial intelligence is reshaping the business of travel.

AI is accelerating a fundamental rebuild of travel technology, pushing companies to rethink the data, infrastructure, and operating models required to compete in a world shaped by real-time intelligence, interoperability, and autonomous experiences.

A new report from Skift Research and Skift Advisory assesses how Caribbean destinations are navigating an exciting yet uncertain future, offering a framework for travel leaders to gain a competitive advantage in this dynamic and growing region.

Travel marketing is entering a new phase as AI and shifting discovery habits reshape how brands connect with travelers. Based on insights from 10 industry leaders, this report explores how marketing is becoming more dynamic, more connected, and more dependent on relevance, trust, and real-time value.

Payment systems increasingly surface at moments that affect both the guest experience and internal operations. This report examines how industry leaders describe the current state of payments, where they see constraints, and which capabilities they believe will matter most over the next several years.

The race to modernize aviation is underway. Legacy systems, static loyalty models, and siloed operations are giving way to connected, digital systems built for scale. The carriers that move early and build smart will set the pace for the next decade of air travel.

Travel today is both precious and precarious. Guests are investing more emotionally and financially in each trip, and even minor disruptions can derail experiences they see as once-in-a-lifetime. While flexibility…

Skift partnered with the Department of Tourism and Culture – Abu Dhabi to present the most important insights and takeaways drawn directly from on-stage conversations.