Free Reports

175+ insights defining the state of travel today and the trends that will shape the future.

Industry leaders took to the stage in New York City at Skift Global Forum to share their views on what's next for travel and hospitality. In this report, Skift and Accor teamed up to highlight 10 of the most insightful sessions.

In this article series, Skift and Allianz Partners teamed up to explore how travel providers can put customer protection, flexibility, and personalized choices front and center to meet the evolving wants and needs of today’s travelers.

Strategies to help travel companies to advance decarbonization efforts Advice on how to get started with decarbonization initiatives A checklist for companies to track their readiness to successfully achieve net-zero

"Digital transformation" needs no introduction, but requires far more definition than it usually gets. The 2022 Digital Transformation Report explores how travel companies can create digital strategies that will truly transform their entire organizations and the customer experience.

The soul of the hospitality business will always lie in its ability to connect human beings. By understanding how to use technology as a tool to serve that purpose, the industry will set itself up to survive now and thrive in the years to come.

While the hotel industry is increasingly optimistic about travel’s rebound, significant hurdles remain. This report provides a comprehensive look at the challenges, opportunities, and immediate next steps hoteliers can take to increase sales through digital marketing.

A new research report shows how travel brands can build a customer data strategy that ensures they’ve identified the right customers and are collecting the right data, managing it in the right way, and activating it at the right time — with the speed and agility they need to provide real-time, personalized customer experiences increasingly in demand from today’s travelers.

A new report examines key trends as U.S. tourism reopens to international travelers. Authentic storytelling and messaging that emphasizes responsible travel and sustainable tourism will help destinations attract a diverse and enthusiastic global traveler base in 2022 and beyond.

Amidst rapidly evolving policies, corporate travel managers must streamline communication with business travelers in their organizations to align around processes and goals. Skift and TripActions present this new insights deck exploring the state of corporate travel and expense as companies embark on new journeys ahead in 2022.