Why the Obsession Over Hotel Logos?
Turns out a lot of thinking goes into the color palette of luxury hotels, and there's a good reason why so many use black, gold, and blue.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
The Story Behind the Color Choices of Luxury Hotel Logos
When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.
Wellness Startups Eye Peloton’s Business Model
It’s easy to see why companies in the well-being space would want to try and replicate the Peloton business model — it’s been highly lucrative for the streaming fitness company. Whether other brands will see the same success is less clear.
New Ways to Build a Travel Community
The next generation of affluent young travelers wants something different when they go away. Offering them something they couldn't ordinarily do is part of it, but so is connecting them with like-minded people.
Crafting a New Generation of Membership Travel Clubs
Travel has always been as much about who you meet as what you do in a new location. These intentional approaches to community and relationship building, fostered by immersive curated experiences, are what luxury looks like to an increasingly disconnected population.
Beverage Brands Get In on Growing ‘Sober Curious’ Movement
If a bar doesn't serve alcohol, is it really a bar? If a beer doesn't get you buzzed, is it really a beer? As alcohol purveyors and entrepreneurs seek to cash in on the trend of healthy beverages, twists on nonalcoholic adult drinks are popping up everywhere.
The Evolving Business of High-End Duty-Free Shopping
Airports give beauty brands a great opportunity to test out new retail techniques on a captive audience, and they're increasingly coming up with new ways to sell us stuff.
Luxury Beauty Brands Make Over Airport Retail
Duty-free airport retail is an excellent way to reach coveted consumers. But airports also serve as the perfect global showcase for brands to test market products, try out new retail concepts, and build brand awareness among customers from emerging countries.
How Healthcare’s Gender Bias Created a Booming Wellness Industry
Ask any woman, and she’ll likely tell you she’s been told by a medical doctor, either implicitly or explicitly, that “it’s all in your head.” The medical industry’s tendency to dismiss many of the health concerns of female patients has been a big factor in the rise of the wellness industry.
Luxury Resorts Face Guest-Worker Challenges
The Trump administration’s anti-immigrant stance is filtering down into the hospitality industry. Big companies will probably be alright, but smaller operators will find things much tougher if they can’t bring in staff from overseas.