Media and PR

The world’s best professional sports tournament has returned and travel brands hope their association with champions will turn into bookings and visits.

Today’s edition of Skift’s daily podcast looks at airlines’ marketing woes, the price to see Komodo dragons, and bigger airline seats for bigger passengers.

Today’s edition of Skift’s daily podcast looks at Hilton’s new marketing positioning, Alaska Air’s business travel worries, and UK tourism’s marketing overhaul.

Hilton risked falling out of the cultural conversation as newer brands like Airbnb made a lot of noise. So the company has responded with new marketing tactics. One of them is putting hotel stays, rather than beaches or sunsets, upfront in its ads. Another tactic is to mock rentals.

Good morning from Skift. It's Wednesday, June 15, in Puerto Rico (where the Skift Team is meeting). Here's what you need to know about the business of travel today.

The Department of Tourism Philippine's newest video is the epitome of "talk about creative advertising" — performers mold their bodies into birds, mountains, waterfalls, and oceans to remind tourists that there are workers behind every tourism experience, and that they deserve recognition.

Good morning from Skift. It's Friday, June 3, in New York City. Here's what you need to know about the business of travel today.

Good morning from Skift. It's Tuesday, May 17, in New York City. Here's what you need to know about the business of travel today.

Marriott's move to let advertisers reach its guests with Yahoo's help is really interesting. The hotel brand has a few great channels for brands to efficiently target travelers via its app and, eventually, its guestroom TVs.

Good morning from Skift. It's Tuesday, May 10, in New York City. Here's what you need to know about the business of travel today.