Media and PR

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.

The D.C. swamp is a little less swampy because Jake Tapper is there. Sometimes the interests of great journalism and the travel industry's desire to break down cultural barriers find themselves in harmony.

There is a striking difference in editorial styles between the two titles, with the U.S. edition hyper-focused on luxury and fashion and the UK one focused on a broader swath of readers. We're interested in seeing what will emerge as the singular voice.

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.

Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.

Anthony Bourdain's impact on travel and food really can't be measured.

Lonely Planet has weathered the death of the guidebook better than any of its peers, and its new leader will need to figure out a way to flourish rather than just survive as it builds on the pieces of its empire.

A recent change in policy at Travel + Leisure is setting the luxury travel agent world abuzz. But T + L's move to monetize its A-List also says something about the changing state of travel journalism.

Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.

Travel is supposed to be the grand connector. Yet, whether consciously or not, the travel publishing world seems to be failing to seize a moment to champion what it always has championed — that travel helps reduce prejudice, bias, and bigotry.