Media and PR

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

When it comes to points Vs. price, the starting point is always who's the traveler and who's paying.

There are 400 million Chinese millennials. For any marketer still not convinced that China is the future of the travel industry, there are now 400 million reasons to change your mind.

We wondered: If travel is one of the biggest industries in the entire world, why aren't any of its brands big enough for these annual lists? We found out there are a few reasons, and a few ways brands can begin to change that.

Even though Wyndham's attempted "coup" of Starwood members had to be called off, it's a reminder the hospitality industry needs to take a fresh look at the hotel loyalty experience. So far, most of the innovation seems to happening with non-traditional players like HotelTonight and Airbnb.

Despite trying to spin it as a positive move, WAYN was heading towards oblivion until lastminute.com group stepped in. Are those 20 million registered users worth $1.2 million or will the deal prove a costly mistake?

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

Obvious.ly founder and CEO Mae Karwowski knows a thing or two about creating a dynamic social experience for brands. The entrepreneur is now in the process of mastering how to successfully run and scale a business on her terms, while continuing to fuel her passion for social media.

While we'd love to have time with the president, choosing between him and a freshly cooked meal in Vietnam would be tough. Lucky for Bourdain he didn't have to choose.

Norway is struggling with the challenge of too much tourism. It's not alone.