Media and PR

Google Street View’s first trip to the Canadian Arctic and its images of the ghost town left by Japan’s 2011 earthquake are evidence of Google’s goal to put every inch of the earth online.

Nearly $400K in base pay is a sweet ride, especially when the quality of the city's tourism infrastructure -- namely quality hotels -- haven't kept pace with other types of development in the city.

Social media has become a major resource for bookings and marketing in the West, but hotels aren’t using the same tools in the market they’re most desperate to reach. Expect a major boost for the hotels that are the quickest to adapt.

Despite the march to mobile, many travelers still turn to traditional print guidebooks for upcoming travels, which has several people wondering if Google’s move is too short-sighted.

Thus the turmoil in guidebook world continues. The impending closure of Frommer's print division has been likely since the August sale to Google, but this is the first clear sign that the series will not continue in its current form.

Lonely Planet deserves a partner that sees the brand's potential and isn't hampered by the layers of bureaucracy that came with BBC ownership.

Is TripAdvisor playing around with all of these products surrounding its hotel advertising business, or is the company becoming an all-purpose travel site? We suspect the latter.

The most recognizable travel brand in the world just sold for less than half of what it was worth two years ago despite growing revenues. Here's hoping the new ownership will be able to better harness the brand's tremendous value.