Media and PR

Social media has become a major resource for bookings and marketing in the West, but hotels aren’t using the same tools in the market they’re most desperate to reach. Expect a major boost for the hotels that are the quickest to adapt.

Despite the march to mobile, many travelers still turn to traditional print guidebooks for upcoming travels, which has several people wondering if Google’s move is too short-sighted.

Thus the turmoil in guidebook world continues. The impending closure of Frommer's print division has been likely since the August sale to Google, but this is the first clear sign that the series will not continue in its current form.

Lonely Planet deserves a partner that sees the brand's potential and isn't hampered by the layers of bureaucracy that came with BBC ownership.

Is TripAdvisor playing around with all of these products surrounding its hotel advertising business, or is the company becoming an all-purpose travel site? We suspect the latter.

The most recognizable travel brand in the world just sold for less than half of what it was worth two years ago despite growing revenues. Here's hoping the new ownership will be able to better harness the brand's tremendous value.

What appeals to one traveler might not turn on another. What’s your favorite video from this week’s roundup?

We’re working on a finding a traveler that’s already snagged one of these gigs to find out if a diet of foreign food, Facebook, and Twitter is all it’s cracked up to be.

TV-inspired tourism is on the rise, as is the marketing push for it, and Breaking Bad has all the ingredients to drive it.