SXSW and Bonnaroo and the Data Behind Big Events
Events with cult followings like SXSW and Bonnaroo may seem magical, but they're built on data.
Meetings and Events Industry News
News, interviews, and coverage of the meetings and events industry, from in-person events to hybrid events to online events.
Get even more news about the business of meetings and events at Skift Meetings.
Why You Shouldn’t Say ‘Millennial’ Anymore — Meetings Innovation Report
Talking about Millennial behavior in the workplace is like talking about "new media." It was once relevant and now it's not.
Millennials Don’t Talk About Millennials and Neither Should the Meetings Industry
There is so much fatigue around the Millennial conversation in the meetings industry, and whether they want to attend live business events. Acknowledging that will help shift the industry conversation toward collective, multi-generational action around meeting strategy and business outcomes, versus who's good on Instagram.
Blurring the Line Between Conferences and Festivals — Meetings Innovation Report
The conference of the future integrates entertainment, inspiration, and immersive experiences into the event, as much as education, to engage the multidisciplinary mindset of creative professionals today.
Skift Global Forum Preview: How Bonnaroo and SXSW Have Reinvented Live Events
The future of conferences and live events places a priority on bringing together thought leaders and influencers from more diverse segments, because creative audiences today want a mashup of tech, arts, and educational experiences.
How Brands Are Adding Value for Event Planners — Meetings Innovation Report
Brands from Hilton Worldwide to Google are injecting more value into their events at every touch point, ranging from experiential culinary design to advanced event tech and content distribution.
Hilton Dishes Up New Experiential Food-Pairing Program For Conferences
A lot of hotel groups are providing healthy food options for their meeting groups, but attendees are still dozing off in the afternoon. So Hilton is pairing its meals with fitness and team-building experiences to try and inject greater energy and focus into meeting sessions. More research needs to be done on this.
What’s Keeping Global Event Planners Up At Night — Meetings Innovation Report
Security, mobile device usage, the sharing economy, and positioning events as marketing vehicles are among the top challenges for event planners in 2016.
Event Planners Try to Understand Mobile Devices and Security
The meetings and event industry desperately needs to break down all of its silos so members in all of the different segments have access to a greater breadth of industry insight at a global level.
How Technology Is Shifting Event Design — Meetings Innovation Report
While everyone is looking to event technology to create better opportunities for attendee engagement, event organizers first need to free up the time and space in their programs for people to actually connect.