Meetings and Events Industry News

Destination Cleveland raised the bar on integrated web and social media content to promote the city to visiting delegates and convention planners around the globe.

Large events like the national political conventions and South by Southwest provide baseline case studies about how to drive passionate engagement between brands and attendees.

For almost any kind of conference to evolve significantly in the future, it needs to leverage the collective knowledge of the community using modern technology to create a more inclusive programming schedule.

The collaboration between Visit Denver and one of Chicago's economic development agencies shows how tourism bureaus can create dynamic experiences to engage conference planners in their source markets.

It’s often been asked “can video conferencing replace the need for in-person meetings?" In short, the answer is “no.” Simply nothing can replace certain in-person meetings, but the meetings space has clearly evolved past being reliant solely on face-to-face meetings—and corporate travel managers and IT departments can (and in many cases must) work together to make “meetings,” as a whole, productive.

A growing number of event tech companies and content creators are developing advanced VR and 360-degree video platforms to help planners better immerse themselves in prospective event venues and meetings destinations.

Corporate events planners have been slow to use automated event venue booking sites, but Kapow hopes to change that by embedding 3D video and fun group experiences into the mix.

Companies creating virtual reality videos and other immersive video formats say they're driving exponentially higher engagement levels between travel brands and consumers.

Digital platforms like Airbnb and Loomio are driving unprecedented levels of personalization and engagement for the meetings and events industry.

Cvent's new data platform helps meeting planners and convention bureaus compare sourcing trends and pricing patterns within their competitive sets.