The great AI upskilling of the travel workforce has begun, but even among the industry’s largest companies, the gap between who is preparing their employees for AI and who is just cutting with it is widening fast.
The traditional destination growth model, built on attracting first-time visitors might become unsustainable with rising acquisition costs, shifting traveler behavior, and growing competition. Destinations must work on strategies to be chosen again.
Japan is moving slowly but surely toward two-tier pricing, as the Himeji Castle model has shown that what was once a politically fraught idea can now be measured in revenue.
Frontier is looking to absorb some of Spirit’s demand and expand in markets like Orlando, Fort Lauderdale, Dallas-Fort Worth, and Detroit — all of which are former Spirit strongholds.
Priceline has been a savvy marketer over the years, and this ad campaign tease hits the right notes at a time when affordability concerns are a major trend.