Online Travel News

Boom or bust, these are early days for generative AI. Tripadvisor could either turn the new tech to its advantage, or if not the company could become the Blockbuster Video of trip planning.

Tripadvisor sees its future as providing differentiated trip-planning, in-destination tools and personalized recommendations for travelers. That isn't wholly different from that of its prior regime, and would be tough to achieve.

As blended travel comes of age, traditional segmentation is no longer effective. This year will require a major overhaul in e-commerce strategies to ensure the individualized needs and expectations of the blended traveler are addressed in a more relevant way throughout the customer journey.

Expedia Group's brand strategy makes sense to the extent that these three core brands don't detract from the company's global ambitions.

Bumpy roads are inevitable, as is discerning the hype from genuine application, but travel companies should be considering their role in a world powered by generative AI and how to get there. If they haven't started, they are already behind.

For years, we at Skift have talked about messaging & voice search being two potential new interfaces that help change travel booking, but not much has happened. Conversational AI is very likely going to change that.

Richard Branson's Virgin Experience Days is betting on a thriving experiences economy, and Americans wanting to spend more time doing meaningful things together, by expanding its U.K. brand across the pond.

Caesars Entertainment is adding an online travel agency business model, as it launches a new website that lets guests books flights as well as their accommodation.

Corporate turnarounds aren't pretty, and require fortitude. Expedia expects big things in 2023, but Vrbo's tech migration will be part of the ongoing challenge.

Implementing the jumble of tools and services needed to raise the bar on the guest experience can feel like untangling spaghetti. A unified platform centered on payments can not only streamline hospitality technology, it can also power data-driven insights that save time, improve operations, reinforce loyalty, and boost revenue.