Inside Generative AI’s Promise for Travel Booking
Photo Credit: Online travel agency experts believe generative AI could change the way they do business. Adobe / DimaBerlin
Skift Take
Bumpy roads are inevitable, as is discerning the hype from genuine application, but travel companies should be considering their role in a world powered by generative AI and how to get there. If they haven't started, they are already behind.
Microsoft took over tech headlines last week when it said that its search engine, Bing, is being relaunched in partnership with generative artificial intelligence chatbot ChatGPT.
This comes shortly after Microsoft announced a multibillion dollar investment into OpenAI, the startup behind ChatGPT.
If Bing is getting this new AI capability, and Google has similar plans, it begs the question of how online travel agencies and other brands are implementing generative AI in an effort to keep up.
Some online travel agencies are making serious moves, if they haven’t implemented something already, as they envision a future powered by generative AI.
Beyond much hype and headlines in recent weeks, the immediate opportunity with generative AI in travel planning seems to be helping in the pre-planning phase, before travelers really know what they want or do not want. But experts envision that booking technology powered by generative AI cou
