The integration charges are more than minor annoyances for smaller OTAs. And the cumbersome way the Ryanair pop-ups work, plus the lack of promotional fares, make the OTAs second-class flight sellers.
It's great to be an airline like Ryanair: Your market clout is so strong that OTAs are just glad to sell your flights without receiving any other compensation from the airline.
The shareholders approval for Prism's IPO signals a company positioning itself for greater scrutiny as it transitions toward public markets, even as it retains flexibility over when, and how, it ultimately lists.