There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?
Ankit Gupta, the India CEO of hospitality technology platform Oyo, and Mandar Vaidya, the head of Oyo's European operations, will both be moving on from the company.
Lack of education about travel insurance remains the biggest obstacle for brands’ selling it. Companies must therefore inform consumers on why they need the product regardless.
Helping travel reward programs and consumers make the most of unredeemed points could be easy pickings, noting that $30 billion in rewards go unused each year — signaling a need for the mechanics of loyalty to evolve.
If the European Commission's decision isn't overturned, one implication may be that Booking.com would be precluded in practice from making major acquisitions. Period.
If Google wants to build its flight price guarantee, it has the challenge that it always had with Book on Google — find airlines content to having their customers get into the Google habit.
Tripadvisor sees itself increasingly relying on a fast-growing but profit-challenged Viator, and a hotel metasearch business that big advertisers are less committed to than in the past. Tough stuff.