Skift Originals

Social media for a travel attraction should be engaging and give insight into a destination; it’s easier to be creative with the voice of dinosaur trapped in a museum than as a staid social media manager.

It’s not surprising that consumers prefer digitally native booking and review apps to those of airlines and hotels, but online websites remain the most trusted and accessed platform for travelers.

A number of hotel industry publications, like Attractions Management and HotelsMag.com, ran with this story today as if it was a real one.

It looks like Southwest's controversially tame advertising campaign will need some major tweaks next year when the airline starts flying internationally.

TripAdvisor's acquisition of CruiseWise is great news for TripAdvisor subsidiary Cruise Critic, which is a leading cruise news and cruise-information site, but is hampered by an outdated user interface and bulletin-like forum technology. This acqui-hire will enable TripAdvisor to finally modernize Cruise Critic, a project that's probably been on the agenda for years.

A special welcome sign in the window isn’t necessary; hotels and businesses that show respect and serve all clients without bias will see a boost in profits and visitors regardless of where they're located.

Uber is undoubtedly growing quickly and won a small victory with approval to operate in NYC, which appears to be enough work without raising a new round of funding, for now.

Hailo can block passengers and drivers for bad behavior, but the question now looms whether the TLC will block Hailo for jumping the gun.

Kayak's tagline has been "search one and done." All too often travel metasearch sites have launched and soon been "done." The biggest challenge for the new crop -- even the best ones -- is how to get their brands out there so travelers will use them.