Accor Group Archives - Page 2 of 6 - Skift

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

Food and Drink

Inside the Experiential Dining Boom: The Power of Food and Drink in Hospitality

Food and beverage have emerged as powerful storytelling tools in hospitality, offering guests a taste of culture and tradition while driving brand differentiation. What was once a supporting act is now a leading role, with hotels and resorts leveraging F&B to craft immersive and memorable experiences.

Accor Group + Skift | 1 year ago

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Business Travel

From Office to Anywhere: How Accor Is Redefining Remote and Hybrid Workspaces

Blended travel is increasing, and hybrid work is here to stay. Through its Wojo and Mama Works brands, Accor offers co-working experiences that combine professional productivity, social interaction, and world-class hospitality all under one roof.

Accor Group + Skift | 2 years ago

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Hotels

Why Accor Is Repositioning Pullman to Embrace Blended Travel

Launched in the mid-19th century, Pullman Hotels & Resorts has always been rooted in innovation, culture, and lifestyle. Today, Accor is leaning into this heritage to appeal to blended travelers and power its growth in the premium category.

Accor Group + Skift | 2 years ago

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Tourism

Skift Global Forum East Attendees Share 4 Key Travel Insights

What are the emerging trends and issues shaping the future of travel? We surveyed our Skift Global Forum East audience of more than 600 travel executives to determine what industry leaders think about top-of-mind subjects.

Accor Group + Skift | 2 years ago

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Hotels

Q&A: Accor Is Upping the Ante on Branded Residences and Mixed-Use Development

In today’s increasingly competitive branded residential market, Accor is banking on the idea that investment partners and home buyers want to align with hotel brands that offer turnkey support at every phase, from planning and design to sales and operations.

Accor Group + Skift | 2 years ago

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Hotels

How Accor’s Mercure Brand Is Leaning Into 50 Years of Locally Inspired Hospitality

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.

Accor Group + Skift | 2 years ago

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Hotels

Q&A: Exploring Accor’s Vision for Its Premium, Midscale, and Economy Division

The CEO of Accor’s new premium, midscale, and economy division discusses the strategy behind the hotel group’s restructuring, the importance of delivering on sustainability commitments, and why building scale in today’s hospitality landscape requires focus and specialization.

Accor Group + Skift | 3 years ago

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Hotels

How Accor Is Delivering Positive Change Through Procurement

Effective procurement processes can have a significant impact on the success and profitability of hospitality businesses. Having a centralized procurement platform can drive value for owners, partners, and clients by easing operations, optimizing costs, and maximizing performance.

Accor Group + Skift | 3 years ago

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Hotels

New Report: 10 Takeaways From Skift Global Forum 2023

Industry leaders took to the stage at Skift Global Forum to decipher the trends facing today’s travel industry. Skift partnered with Accor to provide an overview of some of the most important conversations and insights shared at this year's event.

Accor Group + Skift | 3 years ago

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Business Travel

New Report: Exploring the Rise of Purposeful Business Travel

As travel demand returns, a new report from Accor uncovers some of the challenges and opportunities facing corporate travel decision makers as they reexamine the value of business travel in a post-pandemic world — and points to what they need to prioritize in 2024.

Accor Group + Skift | 3 years ago

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