Accor Group Archives

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

Hotels

Accor Strengthens Its Footprint in the Collection Brand Space

Branded collections are a way for hotel companies to meet the emerging needs of both independent hoteliers and today’s traveler. Accor is staking a claim in the space in a big way, adding a second branded collection to its portfolio.

Accor Group + Skift | 5 years ago

Sponsored

Hotels

Design The Future Video: The Role of Brand Purpose in Hospitality

In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era.

Accor Group + Skift | 5 years ago

Sponsored

Hotels

Examining Accor’s Vision for Branded Residences

With robust growth even through the pandemic, Accor’s residential offerings across brands like Raffles, Fairmont, Sofitel, SLS, and many more have a bright future ahead — and an edge over competitors in the market.

Accor Group + Skift | 5 years ago

Sponsored

Hotels

Executive Q&A: Ennismore Co-CEOs on Leading the Lifestyle Hotel Sector’s Vibrant Future

With the lifestyle hotel sector set to boom in the post-pandemic market, an industry-pioneering new joint venture between Accor and Ennismore is guiding the way forward.

Accor Group + Skift | 5 years ago

Sponsored

Hotels

Skift Destinations & Sustainability Summit Video: How Hotels Can Create Positive Social Change

In this video, we hear from Brune Poirson, chief sustainability officer of Accor Group, in discussion with Matt Heidkamp, head of creative strategy at Skift, on how hotels can create lasting positive social impact in travel’s new era.

Accor Group + Skift | 5 years ago

Sponsored

Hotels

Skift Hospitality and Marketing Summit Video: How Accor is Evolving in a Post-Covid World

In this video from Skift's Hospitality & Marketing Summit, we hear from Accor CMO, Steven Taylor, and Skift President, Carolyn Kremins who discuss how the group is evolving its mission and services to cater to customers in an industry, reborn.

Accor Group + Skift | 5 years ago

Sponsored

Hotels

Accor Doubles Down on the Leisure Segment With Its New ‘Unveil the World’ Global Campaign

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

Accor Group + Skift | 5 years ago

Sponsored

Megatrends 2025 Accor lifestyle custom trend hero image

Hotels

Megatrends 2021: Pushing the Boundaries of Lifestyle for the New Era of Travel

Successful brands demonstrate high levels of resilience during economic and business cycles. With fewer barriers, limitations, and investments in brand-wide standardizations, lifestyle hospitality brands are able to pivot more quickly in the face of today’s challenges.

Accor Group + Skift | 6 years ago

Sponsored

patrick mendes accor exclusive interview

Hotels

Exclusive Q&A: Accor’s Newly Appointed Group Chief Commercial Officer on the Future of Hospitality

Uniting sales, marketing, distribution, and loyalty divisions under one common vision can create operational efficiencies for large hospitality brands, but maintaining local relevance at the individual hotel level is just as important.

Accor Group + Skift | 6 years ago

Sponsored

Hotels

Skift Video: Designing the Future of Work, Life, and Travel

In this video conversation from Skift's Design The Future event we hear from Damien Perrot, Global SVP of Design at Accor about the role of design in society's evolution.

Accor Group + Skift | 6 years ago

Sponsored