Articles tagged “accor”

Real estate developers haven’t slowed down or dimmed interest in the hotel sector during the pandemic, even in parts of the world suffering the most from new variants.

We’re still weeks away from knowing just how much of an impact the Omicron variant will have on the travel industry. But companies can already discern just how much of a role government can have in altering the course of recovery.

Accor is staying busy with brand rollouts and expansion into newer sectors like all-inclusive resorts, but make no mistake: This is all about elbowing out the competition to win over luxury customers.

Yes, it’s easy to scoff at Accor launching yet another brand. But inking deals with independent luxury hotel owners requires a collection the Paris-based hotel company didn’t readily have in its line-up of more than 40 brands.

Folks in small cities still have money to spend on trendy bars and restaurants. There’s a new playbook for high-end, lifestyle hotels that doesn’t require a massive, global city to usher in success.

In Skift's top stories this week, United Airlines CEO Scott Kirby says the airline will beat margin leader Delta Air Lines by improving the passenger experience, Accor executives explain why the hotel giant has struggled to make inroads in the U.S., and American Airlines CEO Doug Parker expresses confidence that business travel will return to pre-pandemic levels.

Frequent business travelers are typically offered the most flexible rates, but now workers tentatively returning to the office are being targeted.

Some sort of marriage, whether an outright acquisition or more of a loyalty alliance, is necessary to give Accor stronger footing in the U.S. But the pandemic didn't provide any opportunity to capitalize on takeover bargains.

With robust growth even through the pandemic, Accor’s residential offerings across brands like Raffles, Fairmont, Sofitel, SLS, and many more have a bright future ahead — and an edge over competitors in the market.

Even though the hotel industries in the U.S. and Europe have outperformed China in recent weeks, developers in these stronger markets should consider how their projects will be impacted by China’s closed borders remaining walled off.