Articles tagged “accor”

Even short-term headwinds in China's hotel recovery from the pandemic isn't deterring global hotel companies from flooding the market with new developments.

The CEOs of some of Marriott's biggest rivals remembered the late Arne Sorenson as a friendly competitor with empathy and mentorship that extended well beyond his own company.

There may be optimism for the recovery, but Accor can’t ignore the multibillion-dollar financial drag the pandemic had on performance last year and how it reshaped the company for years to come.

A less unsung story than China's growth is how the pandemic has made the rest of Asia-Pacific a gold mine for chains. Opportunities for conversions and franchising appear at their strongest ever. But the best thing? Owners with a new mindset.

Accor's aggressive push into the high-end luxury and lifestyle hotel segments with brands like Delano and Raffles position the company well — if analyst predictions of an early luxury demand recovery actually materialize.

The pandemic has produced unlikely partnerships between the hotel and office sectors, but the longevity is up for debate. The ghost kitchen pairing between hotels and an outside food operator may actually stick for years to come, as it solves a pre-pandemic revenue loss problem.

It may not be an outright acquisition, but Accor's partnership with Faena further builds on the Paris-based hotel giant's plan to be a leader in the trendy, lifestyle hotel sector coming out of the pandemic.

Successful brands demonstrate high levels of resilience during economic and business cycles. With fewer barriers, limitations, and investments in brand-wide standardizations, lifestyle hospitality brands are able to pivot more quickly in the face of today’s challenges.

They say charity begins at home, but for the thousands of overseas volunteers that’s not quite the case. Now they’re wondering how to keep going in a world where travel has mostly stopped.

Uniting sales, marketing, distribution, and loyalty divisions under one common vision can create operational efficiencies for large hospitality brands, but maintaining local relevance at the individual hotel level is just as important.