Travel companies are having to adapt not just to a new world for their customers, but for their staff too. This might be a temporary change, but when things return to normal, will our working habits revert as well?
Accor's transformation over the past few years has been remarkable, but now it's facing a new challenge in Europe from the likes of Oyo. Can its accelerating development of upscale brands help offset growing competition in the midrange and economy sectors?
We're drowning in press releases about global hotel companies promising to reduce their reliance on single-use plastics. Most of these items require alternatives though, so what are they?
Accor recently rebranded its loyalty program under the phrase "Live Limitless." The company needs to replace its limited technology structure to meet that ambition, and this deal represents a huge commercial win for Sabre.
As new concepts of urban living evolve and cities become even more attractive
destinations for both working and living, hospitality brands will need to rethink the role they play for visitors and locals alike.
Nobody has found the best formula for regulation of the short-term rental industry. But hotel groups and rental platforms both realize that the outcomes of early battles will set precedents for future laws. This might explain why they are so willing to confront and call each other out publicly.
Has Accor’s partnership with Huazhu worn out its usefulness given the Chinese hotel giant has built a strong positioning in the economy and midscale segments in China? Huazhu now wants to focus on luxury and upper upscale, along with international expansion starting in Europe.