Articles tagged “accor”

Two of Accor's high-end deals have failed to live up to expectations. The big question now is: Can the company fix things?

Again, we ask ourselves, what is out there that AccorHotels will not buy?

Uh oh! Is this the start of Accor's ambitious acquisition strategy unraveling or simply a bump in the road?

So much for being asset light. However, this strategy does align with previous comments AccorHotels' CEO has made about wanting to lead in emerging markets, Africa included.

"Anybody telling me you should be limiting the number of brands, I think it's bullshit," said AccorHotels CEO Sebastien Bazin at Skift Forum Europe. We wouldn't be surprised to see him expand the hotel giant's portfolio of brands to at least 40, up from today's 32.

Hotel loyalty programs are evolving especially with new forms of accommodation coming online. Change is inevitable but that doesn't mean everyone is going to be happy.

It'd be so much more interesting to see if and how this kind of biometrics data can truly inform our travel experiences.

There's so much more AccorHotels could be doing with its loyalty program, including integrating it with its Accor Local mobile app. For now, however, the company seems more focused on making sure it doesn't upset any elite loyalty members from Fairmont, Raffles, and Swissôtel.

This AccorHotels investment in SBE aligns with its strategy for growth in North America as it adds more properties in key cities such as New York, Los Angeles, Las Vegas, and Miami. It does, though, contradict, in some respects, the chain's push to go asset-light.

By the time we publish this, we wouldn't be surprised if AccorHotels has already purchased or invested in another business.