Articles tagged “accor”

Does anyone else here feel like Airbnb and Accor are neck and neck in their attempts to become the next "super brand of travel?"

Will Oasis and other alternative accommodations players' arguably steadier, slower, and more curated approaches to scale pay off in the long term? Or will the speed and scale of bigger players like Airbnb win out in the end?

While it might seem like AccorHotels is spending money just for the sake of it, this deal seems to make strategic sense as it complements its existing operations, while at the same time offering something new for its food and beverage and events operations.

Will Accor-Banyan Tree be the model for Asian hotel groups to grow globally without losing their independence and brand value? The devil may be in the execution. Hoteliers are watching how this works out and many believe it could be tough-going.

Marriott's decision to buy Starwood does seem to make consolidation among the rest of the chasing pack seem very likely. The problem is nobody wants to get burned by doing a deal at the very top of the market.

We know AccorHotels CEO Sebastien Bazin isn't afraid to be "bold," but we'll wait and see if the bold move of investing in hotels in a region beset with recent tourism struggles will pay off in the long term.

Deal by deal, AccorHotels is taking bold steps to bring the traditional hotel company into the future and its newest pilot is absolute proof of that.

Onefinestay's parent company, Accor, and homesharing juggernaut, Airbnb, aren't the only companies interested in the traditional vacation rental market.

Leave it to AccorHotels to be a pioneer. Whether it's buying an alternative accommodations provider like onefinestay or adding independent hotels to its online booking channels, the company isn't afraid to pilot new concepts and ways of doing things.

AccorHotels' investments in the sharing economy continue to expand, and as the only major global hotel company investing so directly into the alternative accommodations sector, the company seems well positioned to adapt and grow with this "new normal" in the lodging space.