Music is getting better at hotels. What was once piped through in muted tones has now moved front and center. The strongest hospitality companies are investing in experiences in an effort to map from the soul of a brand and capture its signature sound. And, as Sister City has shown with its Björk collaboration, hotel music can become high-concept performance.
Ace Hotel has finalized the consolidation of its ownership after years of disputes with the estate of late co-founder Alex Calderwood. Now that that's been settled, what will the boutique hotel chain concentrate on next?
The lifestyle hotel space has gotten very crowded, especially over the last 18 months. But it appears Life House has a viable fallback plan in place in case expansion plans don't work out.
To avoid the sugar high and then the inevitable crash when launching a new property, brands need to adopt a mindset of reciprocity and be a participant, and not a drain on the artistic ecosystem of a city.
Details are scant about Ace Hotels' new sister brand. But if Ace Hotels' track record is any proof, perhaps this could be a hit. But the bigger question is how do you balance travelers' desires for more local experiences versus feeling like they can escape the city they're in?
In the rush to smash together retail and hotels, brands have to focus on doing this with a lot of care and intention. Sometimes a brand just isn't that important.