Hospitality and Retail Join Forces But It Shouldn’t Be Forced
Photo Credit: El Cosmico Hotel in Marfa, Texas has a full line of ECPC Apothecary products. El Cosmico
Skift Take
In the rush to smash together retail and hotels, brands have to focus on doing this with a lot of care and intention. Sometimes a brand just isn't that important.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
There’s a growing convergence between retail and hospitality. Ace Hotel introduced its world view in the form of goods and items, everything from bathrobes to bedding, that are consistent with the brand and presents the hotel as an arbiter of taste.
It is a logical extension for a brand to say we’ve given thought to all of the accouterment in the hotel, but also the things that a person who buys into our vision, would want. Not just the sheets in the room, but the candles, th
