William Shatner Is Taking TikTok Applications for New Priceline Negotiator Campaign: Exclusive
Skift Take
Priceline has been a savvy marketer over the years, and this ad campaign tease hits the right notes at a time when affordability concerns are a major trend.
William Shatner, who served as the iconic Priceline Negotiator in a series of ads for more than two decades, is back with a tease on TikTok seeking applications for his successor.
The "Now Hiring" promotion features Shatner, now 95, sitting in a beach chair in a suit and sipping a drink.
It begins with a twist on the familiar Negotiator theme music, and a voiceover: "Priceline Negotiator."
Shatner: "Retired."
Voiceover: "We need a new Priceline Negotiator."
Shatner: "Yes, a successor. Someone to carry my torch, take up my mantle. Negotiate unmatched travel deals for Priceline. Think you've got the chops?"
Voiceover: "Go to Price
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