Articles tagged “advertising”

Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are standing down. You can debate whether it is smart or risky given the pandemic backdrop.

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

DerbySoft released a Destination Ads Guide through the Marketing Services side of the travel tech company. This guide is designed to help travel industry operators boost visibility and harness fresh market demands in the recovery phase of the pandemic.

When GetYourGuide criticized Google for promoting an uneven competitive playing field, some GetYourGuide partners accused GetYourGuide of similar transgressions in the way it markets its Originals tours. GetYourGuide vowed to make amends, the results of which will only become clear in a few months.

Intent Media was in expansion mode early this year and had a good thing going, but Covid-19 and the resulting online travel advertising crash wrote the company's obituary.

As the hospitality sector charts a path to recovery, every penny counts. When it comes to maximizing advertising spend, it helps to work with a channel that offers a wide choice of bidding models and the ability to maximize returns through granular operations management.

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

From new products featured prominently in Google search to acquisitions and antitrust probes, Google's competition issues have been fodder for years. Here are some highlights.

In this breakout session video recording from Skift Global Forum, we hear from Criteo about the evolution of loyalty and advertising amidst shifting consumer behavior patterns.

The online travel agency lineup in Google vacation rentals involves strategic considerations: take advantage of the bookings, and strengthen Google's competitive position in the process, or risk going without.