Articles tagged “advertising”

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.

Will investors have patience for Trivago's multiyear effort to turn things around?

United’s Super Bowl ad focuses on its no-change-fees policy as Washington casts scrutiny on airlines’ consumer practices.

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.

GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.