Air India hopes to cash in on their new offer giving companies the opportunity to essentially brand Air India aircraft by plastering their ads on aircraft, cabins, and even bag tags for guaranteed visibility.
IndiGo and SpiceJet, in particular, are looking internationally for expansion -- to both southeast Asia and to Middle Eastern destinations that will require them to go up against Gulf-based carriers.
India's airline industry seems to exist lately solely to make the U.S. aviation industry look smart. It's time a company stepped up and starting delivering the service the rapidly expanding country deserves.