Airbnb Calls Vrbo Billboards ‘Confused’ and ‘Desperate’
Airbnb isn't happy with Vrbo's more aggressive advertising strategy. But as a challenger brand, Vrbo feels the need to score some points.
What started as AirBedandBreakfast.com has grown into a massive public company that IPOd in 2020. Airbnb is now the world’s largest online alternative-accommodation community, allowing millions of users to list, search, and rent authentic homestays and vacation-rental experiences in countless cities across the globe.