Airbnb News

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.

Airbnb's flexible search -- its "I'm Flexible" feature for those not decided on dates, duration or destinations -- is a big hit, according to the company and in its Q1…

Airbnb is really good at hyping up its incremental product changes, this better be as game-changing as it's billed to be. Either way, better search, better for the user in a world of overwhelm.

Our Future of Lodging Forum is going to be an incredible gathering of game-changers discussing how stays will adapt to reflect changes in how consumers lives and work are now merging.

Good morning from Skift. It's Monday, May 2, in New York City. Here's what you need to know about the business of travel today.

If Airbnb is selling the dream, it needs to live by it too. Other travel firms that used work-from-anywhere messaging in their marketing these past two years probably now need to do the same.

Good morning from Skift. It's Friday, April 29, in New York City. Here's what you need to know about the business of travel today.

One thing is for sure: The inaugural Future of Lodging Forum is not to be missed.

In Skift's top stories this week, major U.S. airlines didn't hesitate to lift mask requirements, travel numbers in Japan begin steadily rising, and a hotel in South Carolina offers insight on how to create a disability inclusive workforce.

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.