Articles tagged “airlines”

How Holiday Packages are Boosting EasyJet and British Airways

Once snobbishly consigned to the ‘bucket and spade brigade,’ package holidays are one of the fastest-growing products in UK travel. This lucrative opportunity to diversify revenue has not gone unnoticed by British Airways or easyJet, with both airlines rapidly expanding their highly profitable holiday divisions. 

Star Alliance Fires Back at SAS Defection with Loyalty Status Match

With the ink barely dry on the divorce papers, Star Alliance is wasting no time in luring back some of SAS’ most loyal - and profitable - passengers. The aim of this neatly timed promotion is business continuity and customer retention, but it remains to be seen how many frequent flyers will take up the offer.