Skift Power Rankings: Michael O’Leary

Key Points

• Michael O'Leary is the media-savvy CEO of Ryanair known for his controversial but effective leadership.
• He transformed Ryanair into Europe's largest airline, inspired by the low-cost model of Southwest Airlines.
• O'Leary's outspoken criticism of Boeing has led to notable changes, and he plans to stay at Ryanair until at least 2028.

Summary

Michael O'Leary, CEO of Ryanair, is known for his media savvy and controversial antics, which often overshadow his shrewd business acumen. He joined Ryanair in 1988 and was inspired by the low-cost airline model of Southwest Airlines. Under his leadership, Ryanair has grown into Europe's largest airline. O'Leary is outspoken about industry issues, notably criticizing Boeing, which led to significant changes within the company. His unique combination of skills and media presence continues to make him a formidable figure in the travel industry, with plans to remain in his role until at least 2028.